Should Printing Companies Like QUIKPRINT Sell Online?

With the rise of digital shopping, many print businesses are asking: “Should we sell our services online?”

The short answer? It depends.

At QuikPrint, we understand that not every print service fits into a one-size-fits-all e-commerce model. While platforms like Vistaprint thrive on standardized, low-touch orders, our strength lies in offering custom, high-impact solutions—where consultation, precision, and collaboration matter.

Where E-Commerce Makes Sense

E-commerce isn’t just about chasing retail sales. It can be a powerful tool for enhancing customer service and streamlining operations—when used strategically.

Here are 3 smart ways printers like QuikPrint can use e-commerce:

Private B2B Portals: Custom portals for corporate clients to reorder branded materials like business cards and signage—quickly and on-brand.
Reorder Storefronts for Existing Clients: Make it easier for trusted clients to repurchase simple, recurring items—like flyers, stickers, or posters—without constant back-and-forth.
Productized Service Kits: Sell complete service packages (e.g. “Event Starter Kit” or “Retail Promo Pack”) that bundle design, printing, and delivery into a convenient online purchase.

Retail E-Commerce? Tread Carefully.

Selling to the general public through a full e-commerce site means competing with massive platforms that dominate search and pricing. This path requires ongoing investment in SEO, ads, tech, and fulfillment—and may not align with the personalized service many clients expect from a company like QuikPrint.

Final Thoughts

E-commerce is a tool—not a strategy.

Before going online, ask:

Who are we serving?
What problems are we solving?
Will e-commerce make us more efficient or distract us?

For QuikPrint, the best e-commerce approach is one that enhances our expert service, not replaces it. Whether through B2B portals or curated packages, smart online solutions can help us serve our clients better—without losing the personal touch that sets us apart.

By: C.itpANJORIN, Ishaq O. Muhsin, FIIM, MCPN, MNCS, ABCP
Ph.D Fellow